We understand corporate identity
Identity has many dimensions and shades of meaning. We recognize that the deep structure of an organization is what really shines through.
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Principles
& Practice
Visual messages, correspondence, advertising, signage, control panels, and web sites... the fruit of our identity and usability programs are important because these objects communicate and reinforce positive feelings about a company, every day.
An encounter with an organization's services or products should result in a memorable measure of delight. The message must be reassuringly consistent. Individuals won't forget the usefulness of a company's products or their personal experiences inside the workplace.
People remember how a company behaves.
Every interaction is a 'touch point' that resonates emotionally. Our practice both shapes and supports learning as a useful way of engaging folks.1 We believe in simple, enduring verities—attentiveness and consideration—and embed these social principles in everything we do.
We are The Web Advantage Company
1 "Learning organizations" are described by many authors and practitioners. We owe a particular debt of gratitude to John Seely Brown and Paul Duguid for putting it so plainly in their essays Community Support, p.125, and Learning in Practice, p.129, in The Social Life of Information, Harvard Business School Press, 2000
