Working on
the Web
Targeted, measurable, and effective campaigns yield predictable results. The familiar goals of creating new customers, keeping existing ones happy, and increasing sales certainly haven't changed. The good news is that our tools have improved. Marketing on the web is easier and less expensive. We analyze performance and adjust our campaigns as they're delivered. Combine the benefits of the web with print and other media for added zest.
While web sites have become as graphically rich as their print cousins, there is much more that goes on behind the scenes. Site optimization for search engines and visitor usability make key contributions to online buying behaviour. Well designed web sites add value to your products and provide extended access and services that are hard to get any other way.
A typical search engine optimization assignment illustrates how our we work directly with web designers. The company president challenged us to get position on MSN, as quickly as possible, with a modest investment. We delivered.
We helped the creative and programming team optimize the site and dramatically improve search engine rank. Iron Mountain Services supplies a range of oilfield inventory management services. www.ironmountainservices.com
Fit, Usability
and Purpose
We create a user experience to support explicit business objectives
Accessability. Delight. A web presence playing a key role in sales and marketing. Generating leads for professional services. E-commerce development, business process engineering and customer retention.
Surprisingly affordable industrial strength solutions
Start small and grow. We provide small and medium sized companies with affordable techniques and tools commonly associated with large enterprise and deep pockets.
Measurable
Results
Aligned with your agenda
Put us on the team and get solid resources for designers, IT specialists, and marketers. Fast. Achieve supported selling with an active web store or position
a web site in the broader context of customer conversion.
Small Web Sites
Accomplish
Big Things
Mercury
Energy Corporation operates two divisions,
Oil & Gas, as well as, Power Generation. The visual
metaphor grew from the hot blue colour of a natural
gas flame and the icy blue and white of the northern
winter.
Key features planned for the site include a secure login area for individual
investors to view financial data and other reports and an administrative login that permits Mercury staff
to update information on these pages themselves. www.mercuryenergy.ca
Miles
Davidson McCarthy McNiven is a medium
size law firm in Calgary. The spare visual theme
of this site acknowledges the love for the outdoors
shared by everyone in the firm. We achieved top
ranking for this firm with a modest and carefully
targeted marketing budget. www.milesdavison.com
Heronpoint is a fully equipped rental accommodation in Invermere BC, a popular ski destination and year round fun spot for families and getaways. The web site was purposeful and ranked very well on search engines. For a number of years, the web site for this condo ranked consistently higher than other properties in the same complex. The property was sold in 2006 and the web marketing effort helped realize a solid return on investment.
We are The Web Advantage Company