An organization's greatest asset is their identity. A good reputation makes it worthwhile. Identity appears in a variety of formal and informal ways.
Corporate
Identity
The primary goal of a successful corporate identity program is to control the formal elements of identity and apply them across a broad spectrum of touch points.
A consistent message, presented in a consistently reassuring way, is the essential ingredient for generating rhythm and establishing memory. The direct result of repetition, rhythm, and memory is recognition. Think about it for a moment. In it's simplest terms, that's why 'jingles' work.
Each opportunity to see or hear the message, whether it's presented personally on a business card, viewed on top of a building, or somewhere in between, is the recognition of a promise and the creation of distinct expectations.
Now you have someone's attention; may be a sense of curiosity or familiarity. If you're good, you may even have earned their trust. Your reputation and products can do the rest.
Wayfinding reinforces an organizations's identity at important decision
points.
We employ similar human factors principles both on the ground and on the web. A good user experience is often invisible to visitors. We expect to find what
we want in an unfettered way.
Ad hoc usability hinders progress and may result in a loss.
We contributed our skill in human factors engineering and usability, product design, and project management to these examples. Marketing-Calgary.com is often
selected for user experience because of our range in different media and our ability to manage complexity.
WAYFINDING
AND IDENTITY
The Fairmont
Banff Springs
©2002 Fairmont Hotels & Resorts. Photo used with kind permission.
Project performed for ASI Sign Systems
S.D. Murphy
Consulting
Associates
S. D. Murphy Consulting Associates works primarily with the energy sector. Many of their clients in Atlantic Canada are involved in offshore work.
The organizational effectiveness practice at the firm is much sought after.
S.D. Murphy help companies 'find their way' through storms or explore new territory. In this context, the 'compass' is an important tool and represents a central service.
The antique compass rosette and its modern adaptation in this corporate identity express a nautical theme that is a conscious tribute to the instincts of seafaring navigators, as well as, a sign to present day 'captains of industry'.
Black Forest
Wood Company
The Black Forest Wood Company caters to people who love wood. The company makes the most beautiful wood doors in the country. The Black Forest supplies tools and exotic wood, as well as, classes in turning and carving. Expert special guests come from around the world to speak and lead courses here. This word mark was created to convey their respect for traditional craftsmanship and solid value.
Reverie
Reverie is a Hunter 380 class sailboat that's moored at Granville Island in Vancouver BC. Reverie is available for
charter.
The skipper and first mate are energized and transformed each time they sail. Guests are also, somehow, changed by these voyages. This word mark grew from the ceremonious old British Navy; glorious naval history combined with the rhythm of the waves. A reassuring visual balance was paramount. The result is reserved, playful, and inviting.
Reverie, 1. A state of joy or delight; 2. A fantastic, fanciful, unpractical, or purely theoretical idea or notion; 3. A fit of abstracted musing; 4. The fact, state, or condition of being lost in thought or engaged in musing. From The Concise Oxford English Dictionary. Oxford University Press, 1964.
Ski Ranche
This traditional logotype evokes the simple grace of a skier's turn. The mark has been applied on the web, in print, and on signage.
Ski Ranche is all about skiing and living well. Enthusiasts built Fernie Alpine Resort to share with one another. The venue now enjoys international appeal. Ski Ranche includes a rental suite on the ground floor of a home, situated right on the ski hill beside the Holo Hike ski run.
This panel was created for a private lakeside building. The large enamelled plate is a landmark visible at some distance. The owners are avid day-lilly fans.
Marketing-Calgary.com. We are The Web Advantage Company
